If you're a beginner or an experienced video editor, choosing the right music for your edit can be overwhelming. Music is subjective, and what sounds incredible to you might not sound great to someone else.
But fear not, with a few pro-level techniques, you can find the perfect music track that fits your edit. In this post, we'll dive into the main things you need to keep in mind when choosing music for your video edit:
Mood, Audience, Pacing, Build, and Budget.
Mood
When it comes to the mood and feeling of your video, watch your footage and see what you feel. Try to capture that feeling with a few words and find a music track that fits it. If it's a quirky or lighthearted video, go for something cheerful and feel-good. If it's a behind-the-scenes lifestyle video, choose something upbeat pop or electronic dance.
Think about the feeling you want to convey to your audience. Do you want them motivated, inspired, happy, sad, or joyful? Let's say your video is a promo for outdoor adventure gear. You want your music to feel organic, earthy, energetic, and uplifting. Something organic like a guitar versus EDM or dance music could make the viewer feel connected to your video and possibly even buy one of your products.
Audience
When selecting music for your video, keep in mind your target audience. The music you choose should resonate with your audience and enhance their experience of your video. If you're creating a video for kids, use cheerful and playful music that's appropriate for their age group. If you're creating a video for young adults, go for a more modern-sounding pop music.
Overall, the key is to be mindful of your audience and what they're likely to respond to. The right music can help create an emotional connection with your audience, so choose wisely.
Pacing
BPM or beats per minute is an important factor to consider when choosing music for your video. The higher the beats per minute, the faster-paced and energetic the track will feel. If your edit is fast-paced with quick cuts, you'll probably want a faster-paced music track with a higher BPM. If your edit is slow and moody, a slower tempo would work better.
Build
When selecting music for your video, consider the build of the music. Does the track start slow and build up to a crescendo, or is it consistently upbeat throughout? Think about how the music will complement the visuals and build the narrative of your video.
Budget
Finally, when it comes to budget, using copyrighted music can result in legal issues and hefty fines. It's best to use royalty-free music that you have the rights to use. There are plenty of options online, ranging from inexpensive to thousands per track. If you're purchasing music on a consistent basis, you might be better off with a subscription-based service instead of purchasing music à la carte.
Overall, by keeping these factors in mind when selecting a music track, you'll be able to create a video that resonates with your audience and enhances their experience.
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